Their Obstacle
Dainik Bhaskar Group faced obstacles in reaching a maximum audience efficiently with traditional advertising methods, which were insufficient in today's competitive market. They needed a cost-effective solution to communicate with existing customers, generate more leads, and identify the most effective advertising medium for better ROI.
Our Approach
DeepCall addressed the obstacles faced by Dainik Bhaskar Group by providing virtual mobile numbers to manage over 1 million missed calls and 5-8 lakh SMS daily, alongside 24/7 customer support. They promoted nationwide campaigns through SMS, automated subscriber messages, conducted survey voice calls for feedback, and created customized web forms for targeted campaigns like "Bal Bhaskar" and "Young Bhaskar".
The Result
After implementing DeepCall's solutions, Dainik Bhaskar Group achieved significant results:
- Successfully handled heavy traffic of missed calls from campaigns.
- Utilized Longcode solutions to receive bulk SMS and send instant automated responses.
- Created customized contact web-forms to record data of generated leads.
- Strengthened marketing, sales, and customer support with cloud telephony solutions.
- Managed multiple call channels as per daily requirements.
- Enabled easy monitoring and auditing of reports.
- Improved ROI evaluation to identify and invest in the best marketing channels for the future.
"I am using the Missed call services of DeepCall for last 3 years and it is running extraordinarily. The deepCall team is very supportive and attends our queries 24*7. DeepCall Director is dynamic and always ready to take on challenges and work on new technologies which is running in Market. "
Brief About This Case
Dainik Bhaskar Group, India's leading newspaper group with extensive reach and readership, faced challenges in maximizing audience engagement through traditional advertising. DeepCall provided robust solutions including virtual mobile numbers for handling high call and SMS volumes, automated responses, and customized web-forms. This enhanced their marketing effectiveness, customer engagement, and ROI evaluation, solidifying DeepCall's role in optimizing their communication strategies.